SS3 Second Term Marketing Lesson Note and Scheme of Work
SS3 Second Term Marketing Lesson Note and Scheme of Work
Week 1-2: Marketing Research
Lesson Note: Introduce marketing research concepts, methodologies, and its role in decision-making.
Activities: Conduct a small-scale research project, analyze data, and present findings. Discuss the importance of market research in shaping marketing strategies.
Week 3-4: Advertising and Promotion
Lesson Note: Explore advertising strategies, promotional tools, and their impact on consumer behavior.
Activities: Analyze advertising campaigns, create mock advertisements, and discuss the psychology behind effective promotions.
Week 5-6: Sales and Personal Selling
Lesson Note: Examine the principles of sales, personal selling techniques, and their role in the marketing mix.
Activities: Role-play sales scenarios, conduct mock sales presentations, and analyze successful sales strategies.
Week 7-8: E-Marketing and Social Media
Lesson Note: Discuss the role of digital marketing, e-commerce, and social media in contemporary marketing.
Activities: Create and manage a social media campaign, analyze digital marketing trends, and discuss the impact of technology on consumer behavior.
Week 9-10: Ethics in Marketing
Lesson Note: Explore ethical considerations in marketing, including responsible advertising, fair pricing, and environmental sustainability.
Activities: Case studies on ethical dilemmas in marketing, group discussions on responsible marketing practices, and development of a marketing code of ethics.
Week 11: Revision Week
Lesson Note: Review key concepts from the term, address any outstanding questions, and reinforce understanding through practice activities.
Activities: Group discussions, review games, and individual or group presentations on selected topics.
Week 12: Examination Week
Lesson Note: Administer examinations covering all topics studied during the second term.
Activities: Conduct written exams, oral presentations, and practical assessments.
Week 13: School Dismissal Week
Lesson Note: Recap the term’s highlights, provide feedback on examinations, and encourage students to apply marketing principles in their everyday lives.
Activities: Award certificates for outstanding performance, discuss career opportunities in marketing, and set goals for continuous learning beyond the classroom.
