SS3 Second Term Store Management Lesson Note and Scheme of Work
Second Term – Store Marketing and Strategic Management
Week 1 – Introduction to Store Marketing
Lesson Note: Explore the basics of store marketing, emphasizing the importance of creating a strong brand identity and understanding the target market.
Activities: Analyze successful store marketing campaigns. Assign a project for students to create a marketing plan for a fictional store.
Week 2 – Visual Merchandising
Lesson Note: Discuss the significance of visual merchandising in attracting customers and enhancing the overall shopping experience.
Activities: Arrange a field trip to observe visual merchandising techniques in local stores. Conduct a hands-on session for students to create appealing product displays.
Week 3 – Customer Relationship Management (CRM) in Retail
Lesson Note: Introduce CRM concepts in the context of retail, focusing on building and maintaining strong customer relationships.
Activities: Analyze CRM systems used by successful retailers. Role-play scenarios for handling customer complaints and feedback.
Week 4 – Store Analytics and Performance Metrics
Lesson Note: Explore the use of analytics in store management, covering key performance indicators (KPIs) and data-driven decision-making.
Activities: Use mock data to analyze store performance. Discuss real-life examples of stores leveraging analytics for success.
Week 5 – Sustainable Practices in Retail
Lesson Note: Discuss the growing importance of sustainability in the retail industry and how stores can implement eco-friendly practices.
Activities: Analyze case studies of stores implementing sustainable initiatives. Develop a sustainability plan for a fictional store.
Week 6 – E-commerce Integration
Lesson Note: Explore the integration of e-commerce into traditional retail, discussing online platforms, payment gateways, and logistics.
Activities: Analyze successful e-commerce models. Create a basic online store for a fictional business.
Week 7 – Store Expansion Strategies
Lesson Note: Discuss strategies for expanding a retail business, including opening new locations, franchising, and partnerships.
Activities: Analyze case studies of successful store expansions. Develop a growth plan for a fictional store.
Week 8 – Crisis Management in Retail
Lesson Note: Explore strategies for handling crises in the retail industry, such as product recalls, negative publicity, or economic downturns.
Activities: Conduct a crisis simulation exercise. Analyze how well-known stores have managed crises in the past.
Week 9 – Globalization and International Retail
Lesson Note: Discuss the challenges and opportunities of operating in the global retail market. Explore cultural considerations and market trends.
Activities: Analyze global retail trends and case studies. Discuss the impact of cultural differences on store management.
Week 10 – Emerging Technologies in Retail
Lesson Note: Explore cutting-edge technologies in retail, such as augmented reality, artificial intelligence, and smart retail solutions.
Activities: Discuss the potential impact of emerging technologies on the future of retail. Explore practical applications in a store setting.
Week 11 – Revision Week
Lesson Note: Review key concepts from the second term. Clarify any remaining questions and provide additional resources for revision.
Activities: Conduct a focused revision session with quizzes and group discussions. Address specific challenges identified by students.
Week 12 – Examination Week
Lesson Note: Administer a comprehensive examination covering the second term’s topics on store marketing and strategic management.
Activities: Implement a fair and structured examination process. Ensure proper invigilation and adherence to examination guidelines.
Week 13 – School Dismissal Week
Lesson Note: Summarize the second term, highlighting the significance of store marketing and strategic management in the retail industry.
Activities: Allow students to present key takeaways. Distribute certificates of completion for the entire store management course.
