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Secondary School Lesson Notes and Scheme of Work

SS3 First Term Marketing Lesson Note and Scheme of Work

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SS3 First Term Marketing Lesson Note and Scheme of Work


SS3 First Term Marketing Lesson Note and Scheme of Work


Week 1-2: Introduction to Marketing Fundamentals


Lesson Note: Explore the basic concepts of marketing, including definitions, functions, and importance.

Activities: Group discussions on real-world marketing examples, case studies, and role-playing scenarios.

Week 3-4: Understanding the Marketing Environment


Lesson Note: Delve into the external factors influencing marketing decisions such as economic, social, technological, and legal aspects.

Activities: Conduct a market survey, analyze competitors, and discuss the impact of external factors on marketing strategies.

Week 5-6: Consumer Behavior and Market Segmentation


Lesson Note: Examine the psychological and social factors affecting consumer choices. Introduce market segmentation and targeting strategies.

Activities: Role-play situations to understand consumer behavior, conduct surveys to identify market segments, and develop target market profiles.

Week 7-8: Product Development and Branding


Lesson Note: Discuss product life cycles, product development, and the importance of branding in marketing.

Activities: Group projects to create a product from ideation to marketing plan, analyze successful branding campaigns, and present findings.

Week 9-10: Pricing Strategies and Distribution Channels


Lesson Note: Explore various pricing strategies and distribution channels in marketing.

Activities: Simulate pricing decisions based on different scenarios, visit local businesses to understand distribution channels, and analyze pricing strategies of well-known brands.

Week 11: Revision Week


Lesson Note: Review key concepts, conduct practice quizzes, and address any outstanding questions.

Activities: Group discussions, review games, and individual or group presentations on selected topics.

Week 12: Examination Week


Lesson Note: Administer examinations covering all topics studied during the term.

Activities: Conduct written exams, oral presentations, and practical assessments.

Week 13: School Dismissal Week


Lesson Note: Recap the term’s highlights, provide feedback on examinations, and encourage students to continue exploring marketing concepts independently.

Activities: Award certificates for outstanding performance, discuss future marketing trends, and set goals for personal development.

This comprehensive Lesson Note and Scheme of Work aim to provide SS3 students with a solid foundation in marketing principles, ensuring they have a well-rounded understanding of the subject by the end of the term.

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