SS3 First Term Marketing Lesson Note and Scheme of Work
SS3 First Term Marketing Lesson Note and Scheme of Work
Week 1-2: Introduction to Marketing Fundamentals
Lesson Note: Explore the basic concepts of marketing, including definitions, functions, and importance.
Activities: Group discussions on real-world marketing examples, case studies, and role-playing scenarios.
Week 3-4: Understanding the Marketing Environment
Lesson Note: Delve into the external factors influencing marketing decisions such as economic, social, technological, and legal aspects.
Activities: Conduct a market survey, analyze competitors, and discuss the impact of external factors on marketing strategies.
Week 5-6: Consumer Behavior and Market Segmentation
Lesson Note: Examine the psychological and social factors affecting consumer choices. Introduce market segmentation and targeting strategies.
Activities: Role-play situations to understand consumer behavior, conduct surveys to identify market segments, and develop target market profiles.
Week 7-8: Product Development and Branding
Lesson Note: Discuss product life cycles, product development, and the importance of branding in marketing.
Activities: Group projects to create a product from ideation to marketing plan, analyze successful branding campaigns, and present findings.
Week 9-10: Pricing Strategies and Distribution Channels
Lesson Note: Explore various pricing strategies and distribution channels in marketing.
Activities: Simulate pricing decisions based on different scenarios, visit local businesses to understand distribution channels, and analyze pricing strategies of well-known brands.
Week 11: Revision Week
Lesson Note: Review key concepts, conduct practice quizzes, and address any outstanding questions.
Activities: Group discussions, review games, and individual or group presentations on selected topics.
Week 12: Examination Week
Lesson Note: Administer examinations covering all topics studied during the term.
Activities: Conduct written exams, oral presentations, and practical assessments.
Week 13: School Dismissal Week
Lesson Note: Recap the term’s highlights, provide feedback on examinations, and encourage students to continue exploring marketing concepts independently.
Activities: Award certificates for outstanding performance, discuss future marketing trends, and set goals for personal development.
This comprehensive Lesson Note and Scheme of Work aim to provide SS3 students with a solid foundation in marketing principles, ensuring they have a well-rounded understanding of the subject by the end of the term.
