SS2 Second Term Marketing Past Questions And Answers

 

20 SS2 Second Term Marketing questions with options and answers:

 

Question: What is the term for the process of planning, pricing, promoting, selling, and distributing goods and services to satisfy organizational objectives?

 

A) Production

B) Operations

C) Marketing

D) Finance

Answer: C) Marketing

Question: Which stage of the product life cycle is characterized by declining sales and profits, requiring strategic decisions on whether to maintain, harvest, or divest the product?

 

A) Introduction

B) Growth

C) Maturity

D) Decline

Answer: D) Decline

Question: What is the term for the unique image and personality that a brand gives to its product in the minds of customers?

 

A) Positioning

B) Segmentation

C) Differentiation

D) Integration

Answer: A) Positioning

Question: In marketing, what does ROI stand for?

 

A) Return on Investment

B) Rate of Interest

C) Revenue on Investment

D) Return of Income

Answer: A) Return on Investment

Question: Which of the following is a pricing strategy where the product is initially priced high to target early adopters and then gradually lowered?

 

A) Penetration pricing

B) Skimming pricing

C) Competitive pricing

D) Premium pricing

Answer: B) Skimming pricing

Question: What is the term for a marketing intermediary that buys large quantities of goods from producers and sells them in smaller quantities to retailers?

 

A) Retailer

B) Wholesaler

C) Agent

D) Distributor

Answer: B) Wholesaler

Question: Which stage of the buying decision process involves evaluating different product brands and models?

 

A) Problem recognition

B) Information search

C) Evaluation of alternatives

D) Purchase decision

Answer: C) Evaluation of alternatives

Question: What is the term for the price at which the quantity demanded equals the quantity supplied in the market?

 

A) Equilibrium price

B) Market price

C) Competitive price

D) Premium price

Answer: A) Equilibrium price

Question: Which element of the marketing mix involves activities that create and maintain favorable relationships with stakeholders and the general public?

 

A) Product

B) Price

C) Promotion

D) Place

Answer: C) Promotion

Question: What is the term for a group of products that are closely related because they function in a similar manner, are sold to the same customer groups, or fall within given price ranges?

 

A) Product line

B) Product mix

C) Product range

D) Product assortment

Answer: A) Product line

Question: Which type of distribution involves using all available outlets to distribute a product?

 

A) Exclusive distribution

B) Intensive distribution

C) Selective distribution

D) Limited distribution

Answer: B) Intensive distribution

Question: What is the term for a form of promotion where a company provides a short-term incentive to encourage the purchase of a product or service?

 

A) Advertising

B) Public relations

C) Sales promotion

D) Personal selling

Answer: C) Sales promotion

Question: In marketing, what does CRM stand for?

 

A) Customer Relationship Management

B) Cost Reduction Model

C) Competitive Resource Management

D) Customer Retention Method

Answer: A) Customer Relationship Management

Question: Which market research method involves collecting information by observing people’s actions and behavior?

 

A) Survey research

B) Experimental research

C) Observational research

D) Case study research

Answer: C) Observational research

Question: What is the term for a legal process that gives the inventor of a new product the exclusive right to make, use, and sell that product for a specific period?

 

A) Patent

B) Copyright

C) Trademark

D) Trade secret

Answer: A) Patent

Question: Which of the following is an external factor that can affect a company’s marketing environment?

 

A) Employees

B) Competitors

C) Organizational structure

D) Company culture

Answer: B) Competitors

Question: What is the term for the set of marketing intermediaries that help move a product from the producer to the consumer?

 

A) Supply chain

B) Distribution network

C) Retail network

D) Marketing channel

Answer: D) Marketing channel

Question: Which of the following is a component of the promotional mix that involves face-to-face interaction with potential buyers?

 

A) Advertising

B) Public relations

C) Personal selling

D) Sales promotion

Answer: C) Personal selling

Question: What is the term for a strategy in which a company introduces new products or services to its existing market?

 

A) Market development

B) Product development

C) Market penetration

D) Diversification

Answer: B) Product development

Question: In marketing, what does AIDA stand for?

 

A) Attention, Interest, Desire, Action

B) Awareness, Interaction, Demand, Acquisition

C) Analysis, Implementation, Development, Achievement

D) Authority, Incentive, Delivery, Acceptance

Answer: A) Attention, Interest, Desire, Action.