SS2 Second Term Marketing Lesson Note and Scheme of Work
SS2 Second Term Marketing Lesson Note and Scheme of Work
Week 1: Market Research
Importance and types of market research
Conducting surveys and interviews
Data analysis techniques
Group project on designing a market research plan
Week 2: Consumer Behavior
Understanding consumer psychology
Factors influencing consumer decision-making
Consumer behavior research methods
Role-play scenarios to analyze consumer choices
Week 3: Marketing Strategies
Developing effective marketing strategies
Competitive analysis and positioning
Case studies on successful marketing campaigns
Group project: Creating a comprehensive marketing plan
Week 4: Retail Marketing
Overview of retail marketing
Store layout and design
Customer experience in retail
Field trip to a local retail establishment
Week 5: International Marketing
Introduction to global marketing
Challenges and opportunities in international markets
Cultural considerations in marketing
Group presentation on marketing strategies for a specific country
Week 6: Services Marketing
Characteristics of services marketing
Service quality and customer satisfaction
Role of employees in service delivery
Case studies on successful service-oriented businesses
Week 7: Relationship Marketing
Building and maintaining customer relationships
Loyalty programs and customer retention strategies
CRM (Customer Relationship Management) systems
Role-playing exercises on handling customer complaints
Week 8: Marketing Metrics and Analytics
Key marketing performance indicators
Tools for marketing analytics
Interpreting data for decision-making
Workshop on using analytics software
Week 9: E-commerce and Online Marketing
Overview of e-commerce trends
Setting up an online store
Digital marketing in e-commerce
Guest lecture from an e-commerce expert
Week 10: Sustainable Marketing
Sustainable business practices
Eco-friendly marketing strategies
Case studies on companies with sustainable marketing initiatives
Group project on developing a sustainable marketing plan
Week 11: Revision Week
Review of key concepts and topics
Q&A sessions for clarification
Group study sessions and peer teaching
Week 12: Examination Week
Written and practical exams
Individual and group assessments
Feedback and discussion on exam performance
Week 13: School Dismissal Week
Final class reflections and discussions
Distribution of course materials and resources
Farewell and encouragement for continuous learning.
