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Secondary School Lesson Notes and Scheme of Work

SS2 Second Term Marketing Lesson Note and Scheme of Work

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SS2 Second Term Marketing Lesson Note and Scheme of Work


SS2 Second Term Marketing Lesson Note and Scheme of Work


Week 1: Market Research


Importance and types of market research

Conducting surveys and interviews

Data analysis techniques

Group project on designing a market research plan

Week 2: Consumer Behavior


Understanding consumer psychology

Factors influencing consumer decision-making

Consumer behavior research methods

Role-play scenarios to analyze consumer choices

Week 3: Marketing Strategies


Developing effective marketing strategies

Competitive analysis and positioning

Case studies on successful marketing campaigns

Group project: Creating a comprehensive marketing plan

Week 4: Retail Marketing


Overview of retail marketing

Store layout and design

Customer experience in retail

Field trip to a local retail establishment

Week 5: International Marketing


Introduction to global marketing

Challenges and opportunities in international markets

Cultural considerations in marketing

Group presentation on marketing strategies for a specific country

Week 6: Services Marketing


Characteristics of services marketing

Service quality and customer satisfaction

Role of employees in service delivery

Case studies on successful service-oriented businesses

Week 7: Relationship Marketing


Building and maintaining customer relationships

Loyalty programs and customer retention strategies

CRM (Customer Relationship Management) systems

Role-playing exercises on handling customer complaints

Week 8: Marketing Metrics and Analytics


Key marketing performance indicators

Tools for marketing analytics

Interpreting data for decision-making

Workshop on using analytics software

Week 9: E-commerce and Online Marketing


Overview of e-commerce trends

Setting up an online store

Digital marketing in e-commerce

Guest lecture from an e-commerce expert

Week 10: Sustainable Marketing


Sustainable business practices

Eco-friendly marketing strategies

Case studies on companies with sustainable marketing initiatives

Group project on developing a sustainable marketing plan

Week 11: Revision Week


Review of key concepts and topics

Q&A sessions for clarification

Group study sessions and peer teaching

Week 12: Examination Week


Written and practical exams

Individual and group assessments

Feedback and discussion on exam performance

Week 13: School Dismissal Week


Final class reflections and discussions

Distribution of course materials and resources

Farewell and encouragement for continuous learning.

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