SS1 Third Term Marketing Past Questions And Answers
20 SS1 Third Term Marketing Questions with options and answers:
What is the role of a target market analysis in marketing strategy?
a) Setting employee salaries
b) Identifying specific customer segments for focused marketing efforts
c) Determining production costs
d) Ignoring market trends
Answer: b) Identifying specific customer segments for focused marketing efforts
Explain the concept of market penetration and provide a relevant example.
a) Introducing a new product to the market
b) Employee training
c) Increasing market share for an existing product in the current market
d) Setting production targets
Answer: c) Increasing market share for an existing product in the current market
Define the term “product differentiation” and its significance in marketing.
a) Creating a unique and distinctive product image
b) Employee turnover rate
c) Ignoring customer preferences
d) Setting product prices
Answer: a) Creating a unique and distinctive product image
Explain the concept of a marketing audit and its role in evaluating marketing strategies.
a) Employee scheduling
b) Assessing and reviewing a company’s marketing activities and performance
c) Setting financial goals
d) Product pricing strategy
Answer: b) Assessing and reviewing a company’s marketing activities and performance
What is the significance of consumer perception in influencing purchasing decisions?
a) Employee recruitment
b) Managing production processes
c) Creating brand loyalty
d) Understanding how consumers interpret and evaluate products
Answer: d) Understanding how consumers interpret and evaluate products
Explain the concept of relationship marketing and its benefits for businesses.
a) Employee training
b) Building and maintaining long-term relationships with customers
c) Determining distribution channels
d) Setting production targets
Answer: b) Building and maintaining long-term relationships with customers
Define the term “channel intermediaries” and explain their role in distribution.
a) Entities that facilitate communication between marketing channels
b) Employee turnover rate
c) Individuals responsible for setting product prices
d) Middlemen involved in the movement of goods from producer to consumer
Answer: d) Middlemen involved in the movement of goods from producer to consumer
What is the purpose of a marketing dashboard, and how does it aid decision-making?
a) Employee scheduling
b) Monitoring key marketing metrics and performance indicators
c) Setting production targets
d) Ignoring market trends
Answer: b) Monitoring key marketing metrics and performance indicators
Explain the concept of a marketing plan and its components.
a) Employee recruitment
b) Comprehensive document outlining marketing objectives, strategies, and tactics
c) Determining distribution channels
d) Setting employee salaries
Answer: b) Comprehensive document outlining marketing objectives, strategies, and tactics
Define the term “market positioning” and its relevance in competitive markets.
a) Employee training
b) Creating a distinctive image for a product in the minds of consumers
c) Determining production costs
d) Ignoring market trends
Answer: b) Creating a distinctive image for a product in the minds of consumers
Explain the concept of environmental scanning in marketing and its importance.
a) Employee turnover rate
b) Monitoring and analyzing external factors that impact the business environment
c) Setting product prices
d) Ignoring customer preferences
Answer: b) Monitoring and analyzing external factors that impact the business environment
What is the purpose of a competitive analysis in marketing, and how is it conducted?
a) Employee scheduling
b) Assessing strengths and weaknesses of competitors to inform marketing strategy
c) Determining distribution channels
d) Setting production targets
Answer: b) Assessing strengths and weaknesses of competitors to inform marketing strategy
Explain the concept of cause-related marketing and its benefits for businesses.
a) Employee recruitment
b) Partnering with charitable causes to promote products and build brand image
c) Determining production costs
d) Ignoring market trends
Answer: b) Partnering with charitable causes to promote products and build brand image
Define the term “cross-selling” and explain its role in increasing customer value.
a) Employee training
b) Selling complementary products or services to existing customers
c) Determining distribution channels
d) Setting product prices
Answer: b) Selling complementary products or services to existing customers
What is the purpose of a marketing research report, and how is it beneficial for decision-making?
a) Employee turnover rate
b) Summarizing findings and insights from marketing research activities
c) Determining production targets
d) Ignoring customer preferences
Answer: b) Summarizing findings and insights from marketing research activities
Explain the concept of a marketing metric and provide an example.
a) Employee scheduling
b) Quantifiable measure used to assess and evaluate marketing performance
c) Determining distribution channels
d) Setting employee salaries
Answer: b) Quantifiable measure used to assess and evaluate marketing performance
Define the term “market share analysis” and explain how it influences strategic decisions.
a) Employee recruitment
b) Assessing a company’s portion of the total market compared to competitors
c) Determining production costs
d) Ignoring market trends
Answer: b) Assessing a company’s portion of the total market compared to competitors
Explain the concept of a marketing communication mix and its components.
a) Employee training
b) Coordinated set of communication tools and tactics used to convey messages to the target audience
c) Determining distribution channels
d) Setting product prices
Answer: b) Coordinated set of communication tools and tactics used to convey messages to the target audience
What is the role of mobile marketing in reaching and engaging with modern consumers?
a) Traditional marketing methods
b) Utilizing mobile devices and platforms for promotional activities
c) Employee turnover rate
d) Setting production targets
Answer: b) Utilizing mobile devices and platforms for promotional activities
Explain the concept of experiential marketing and its impact on consumer engagement.
a) Employee scheduling
b) Creating memorable and immersive brand experiences for consumers
c) Determining production costs
d) Ignoring market trends
Answer: b) Creating memorable and immersive brand experiences for consumers.
