SS3 Third Term Marketing Lesson Note and Scheme of Work
SS3 Third Term Marketing Lesson Note and Scheme of Work
Week 1-2: International Marketing
Lesson Note: Introduce the concepts of international marketing, global market entry strategies, and the impact of cultural differences.
Activities: Research and present case studies on successful international marketing campaigns, analyze cultural influences on consumer behavior, and discuss the challenges of global marketing.
Week 3-4: Marketing Metrics and Analytics
Lesson Note: Explore key marketing metrics, data analytics tools, and their role in evaluating marketing performance.
Activities: Analyze real-world marketing data, use analytics tools to measure campaign effectiveness, and create reports on marketing performance.
Week 5-6: Customer Relationship Management (CRM)
Lesson Note: Discuss the importance of building and maintaining customer relationships through CRM strategies.
Activities: Role-play scenarios to practice customer interactions, analyze CRM systems used by businesses, and create a customer loyalty program.
Week 7-8: Emerging Trends in Marketing
Lesson Note: Explore current and future trends in marketing, including artificial intelligence, virtual reality, and sustainable marketing practices.
Activities: Research and present on emerging marketing technologies, discuss the impact of sustainability on consumer preferences, and analyze innovative marketing campaigns.
Week 9-10: Entrepreneurship in Marketing
Lesson Note: Examine the role of entrepreneurship in marketing, including starting and growing a marketing-related business.
Activities: Develop and present a business plan for a marketing venture, discuss challenges and opportunities in marketing entrepreneurship, and analyze successful marketing startups.
Week 11: Revision Week
Lesson Note: Review key concepts from the term, conduct practice quizzes, and address any outstanding questions.
Activities: Group discussions, review games, and individual or group presentations on selected topics.
Week 12: Examination Week
Lesson Note: Administer examinations covering all topics studied during the third term.
Activities: Conduct written exams, oral presentations, and practical assessments.
Week 13: School Dismissal Week
Lesson Note: Recap the term’s highlights, provide feedback on examinations, and encourage students to apply marketing knowledge in their future endeavors.
Activities: Award certificates for outstanding performance, discuss career paths in marketing, and facilitate discussions on lifelong learning in the field.
