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Secondary School Lesson Notes and Scheme of Work

SS3 Third Term Marketing Lesson Note and Scheme of Work

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SS3 Third Term Marketing Lesson Note and Scheme of Work


SS3 Third Term Marketing Lesson Note and Scheme of Work


Week 1-2: International Marketing


Lesson Note: Introduce the concepts of international marketing, global market entry strategies, and the impact of cultural differences.

Activities: Research and present case studies on successful international marketing campaigns, analyze cultural influences on consumer behavior, and discuss the challenges of global marketing.

Week 3-4: Marketing Metrics and Analytics


Lesson Note: Explore key marketing metrics, data analytics tools, and their role in evaluating marketing performance.

Activities: Analyze real-world marketing data, use analytics tools to measure campaign effectiveness, and create reports on marketing performance.

Week 5-6: Customer Relationship Management (CRM)


Lesson Note: Discuss the importance of building and maintaining customer relationships through CRM strategies.

Activities: Role-play scenarios to practice customer interactions, analyze CRM systems used by businesses, and create a customer loyalty program.

Week 7-8: Emerging Trends in Marketing


Lesson Note: Explore current and future trends in marketing, including artificial intelligence, virtual reality, and sustainable marketing practices.

Activities: Research and present on emerging marketing technologies, discuss the impact of sustainability on consumer preferences, and analyze innovative marketing campaigns.

Week 9-10: Entrepreneurship in Marketing


Lesson Note: Examine the role of entrepreneurship in marketing, including starting and growing a marketing-related business.

Activities: Develop and present a business plan for a marketing venture, discuss challenges and opportunities in marketing entrepreneurship, and analyze successful marketing startups.

Week 11: Revision Week


Lesson Note: Review key concepts from the term, conduct practice quizzes, and address any outstanding questions.

Activities: Group discussions, review games, and individual or group presentations on selected topics.

Week 12: Examination Week


Lesson Note: Administer examinations covering all topics studied during the third term.

Activities: Conduct written exams, oral presentations, and practical assessments.

Week 13: School Dismissal Week


Lesson Note: Recap the term’s highlights, provide feedback on examinations, and encourage students to apply marketing knowledge in their future endeavors.

Activities: Award certificates for outstanding performance, discuss career paths in marketing, and facilitate discussions on lifelong learning in the field.

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