20 SS2 Second Term Marketing questions with options and answers:
Question: What is the term for the process of planning, pricing, promoting, selling, and distributing goods and services to satisfy organizational objectives?
A) Production
B) Operations
C) Marketing
D) Finance
Answer: C) Marketing
Question: Which stage of the product life cycle is characterized by declining sales and profits, requiring strategic decisions on whether to maintain, harvest, or divest the product?
A) Introduction
B) Growth
C) Maturity
D) Decline
Answer: D) Decline
Question: What is the term for the unique image and personality that a brand gives to its product in the minds of customers?
A) Positioning
B) Segmentation
C) Differentiation
D) Integration
Answer: A) Positioning
Question: In marketing, what does ROI stand for?
A) Return on Investment
B) Rate of Interest
C) Revenue on Investment
D) Return of Income
Answer: A) Return on Investment
Question: Which of the following is a pricing strategy where the product is initially priced high to target early adopters and then gradually lowered?
A) Penetration pricing
B) Skimming pricing
C) Competitive pricing
D) Premium pricing
Answer: B) Skimming pricing
Question: What is the term for a marketing intermediary that buys large quantities of goods from producers and sells them in smaller quantities to retailers?
A) Retailer
B) Wholesaler
C) Agent
D) Distributor
Answer: B) Wholesaler
Question: Which stage of the buying decision process involves evaluating different product brands and models?
A) Problem recognition
B) Information search
C) Evaluation of alternatives
D) Purchase decision
Answer: C) Evaluation of alternatives
Question: What is the term for the price at which the quantity demanded equals the quantity supplied in the market?
A) Equilibrium price
B) Market price
C) Competitive price
D) Premium price
Answer: A) Equilibrium price
Question: Which element of the marketing mix involves activities that create and maintain favorable relationships with stakeholders and the general public?
A) Product
B) Price
C) Promotion
D) Place
Answer: C) Promotion
Question: What is the term for a group of products that are closely related because they function in a similar manner, are sold to the same customer groups, or fall within given price ranges?
A) Product line
B) Product mix
C) Product range
D) Product assortment
Answer: A) Product line
Question: Which type of distribution involves using all available outlets to distribute a product?
A) Exclusive distribution
B) Intensive distribution
C) Selective distribution
D) Limited distribution
Answer: B) Intensive distribution
Question: What is the term for a form of promotion where a company provides a short-term incentive to encourage the purchase of a product or service?
A) Advertising
B) Public relations
C) Sales promotion
D) Personal selling
Answer: C) Sales promotion
Question: In marketing, what does CRM stand for?
A) Customer Relationship Management
B) Cost Reduction Model
C) Competitive Resource Management
D) Customer Retention Method
Answer: A) Customer Relationship Management
Question: Which market research method involves collecting information by observing people’s actions and behavior?
A) Survey research
B) Experimental research
C) Observational research
D) Case study research
Answer: C) Observational research
Question: What is the term for a legal process that gives the inventor of a new product the exclusive right to make, use, and sell that product for a specific period?
A) Patent
B) Copyright
C) Trademark
D) Trade secret
Answer: A) Patent
Question: Which of the following is an external factor that can affect a company’s marketing environment?
A) Employees
B) Competitors
C) Organizational structure
D) Company culture
Answer: B) Competitors
Question: What is the term for the set of marketing intermediaries that help move a product from the producer to the consumer?
A) Supply chain
B) Distribution network
C) Retail network
D) Marketing channel
Answer: D) Marketing channel
Question: Which of the following is a component of the promotional mix that involves face-to-face interaction with potential buyers?
A) Advertising
B) Public relations
C) Personal selling
D) Sales promotion
Answer: C) Personal selling
Question: What is the term for a strategy in which a company introduces new products or services to its existing market?
A) Market development
B) Product development
C) Market penetration
D) Diversification
Answer: B) Product development
Question: In marketing, what does AIDA stand for?
A) Attention, Interest, Desire, Action
B) Awareness, Interaction, Demand, Acquisition
C) Analysis, Implementation, Development, Achievement
D) Authority, Incentive, Delivery, Acceptance
Answer: A) Attention, Interest, Desire, Action.
FAQs
What topics are usually covered in SS2 second term marketing past questions?
SS2 second term marketing past questions typically cover areas such as marketing concepts, advertising, sales promotion, pricing strategies, distribution channels, and customer relations. Students are often tested on both theory and application of marketing principles.
How can I use past questions to prepare effectively for my exams?
To prepare effectively, students should attempt to answer past questions under exam conditions, review the marking scheme, and identify recurring topics. Comparing your answers with the provided solutions helps highlight areas that need improvement and reinforces key marketing concepts.
Are the answers in past question compilations always correct?
While most past question compilations provide accurate answers, it is important to cross-check with your textbooks or teacher’s notes. Some answers may be simplified or generalized, so verifying with current marketing principles ensures your understanding is up-to-date.
Can practicing past questions improve my performance in marketing exams?
Yes, practicing past questions can significantly improve exam performance. It familiarizes you with question patterns, enhances time management, boosts confidence, and helps in recalling key definitions and marketing strategies quickly during the actual exam.
Also Read: SS2 Third Term Marketing Past Questions and Answers
