SS2 Third Term Marketing Past Questions And Answers

 

Third Term Marketing questions with options and answers:

 

Question: What is the term for the process of creating, distributing, promoting, and pricing goods, services, and ideas to facilitate satisfying exchange relationships?

 

A) Management

B) Sales

C) Marketing

D) Distribution

Answer: C) Marketing

Question: In marketing, what does the acronym PESTEL stand for when analyzing the external macro-environmental factors?

 

A) Political, Economic, Social, Technological, Environmental, Legal

B) Product, Economic, Supply, Technology, Environmental, Logistics

C) Price, Employment, Supply, Trade, Energy, Legal

D) Production, Efficiency, Social, Technical, Environment, Leadership

Answer: A) Political, Economic, Social, Technological, Environmental, Legal

Question: What is the term for a distribution strategy that involves using only one retail outlet in a specific geographical area?

 

A) Intensive distribution

B) Exclusive distribution

C) Selective distribution

D) Extensive distribution

Answer: B) Exclusive distribution

Question: Which of the following is a type of psychological pricing strategy?

 

A) Prestige pricing

B) Cost-plus pricing

C) Penetration pricing

D) Skimming pricing

Answer: A) Prestige pricing

Question: What is the term for the set of benefits or values that a brand promises to deliver to consumers to satisfy their needs?

 

A) Brand identity

B) Brand image

C) Brand personality

D) Brand promise

Answer: D) Brand promise

Question: In marketing, what does the AIDAS model represent?

 

A) Attention, Interest, Desire, Action, Satisfaction

B) Awareness, Interest, Decision, Action, Satisfaction

C) Attention, Inquiry, Decision, Action, Support

D) Analysis, Interest, Desire, Action, Support

Answer: A) Attention, Interest, Desire, Action, Satisfaction

Question: What is the term for the process of assessing and prioritizing the relative importance of different segments in a market?

 

A) Market targeting

B) Market segmentation

C) Market positioning

D) Market differentiation

Answer: A) Market targeting

Question: Which of the following is a factor influencing consumer behavior that refers to the degree of difficulty in understanding and using a new product?

 

A) Perceived risk

B) Complexity

C) Observability

D) Compatibility

Answer: B) Complexity

Question: What is the term for a form of direct marketing where marketers send personalized messages to a specific individual?

 

A) Telemarketing

B) Email marketing

C) Direct mail

D) Social media marketing

Answer: C) Direct mail

Question: Which type of organizational buying decision involves a straightforward process where the buyer recognizes a need, makes a purchase, and evaluates the outcome?

 

A) Routine decision

B) Limited decision

C) Complex decision

D) Strategic decision

Answer: A) Routine decision

Question: What is the term for a strategy that involves offering products or services that are unique and different from the competition?

 

A) Cost leadership

B) Product differentiation

C) Market penetration

D) Operational efficiency

Answer: B) Product differentiation

Question: Which of the following is an element of the marketing mix related to the activities involved in moving products from the producer to the consumer?

 

A) Product

B) Price

C) Place

D) Promotion

Answer: C) Place

Question: What is the term for the process of managing the movement and storage of products and materials from the source to the final customer?

 

A) Supply chain management

B) Distribution channel management

C) Logistics

D) Inventory control

Answer: C) Logistics

Question: Which pricing strategy involves setting a high initial price to capitalize on the price-insensitive segment of the market?

 

A) Penetration pricing

B) Skimming pricing

C) Competitive pricing

D) Psychological pricing

Answer: B) Skimming pricing

Question: In marketing, what is the term for a group of customers who share common characteristics and needs?

 

A) Target market

B) Niche market

C) Mass market

D) Global market

Answer: A) Target market

Question: Which of the following is a stage in the product life cycle where sales are low, and the company may be recovering development costs?

 

A) Introduction

B) Growth

C) Maturity

D) Decline

Answer: A) Introduction

Question: What is the term for a type of advertisement that aims to create awareness and build a positive image for a brand without directly promoting a specific product?

 

A) Informative advertising

B) Persuasive advertising

C) Institutional advertising

D) Comparative advertising

Answer: C) Institutional advertising

Question: Which of the following is a step in the new product development process?

 

A) Market testing

B) Decline stage

C) Maturity stage

D) Brand positioning

Answer: A) Market testing

Question: What is the term for the study of the statistical characteristics of a population, such as age, gender, income, and education?

 

A) Psychographics

B) Demographics

C) Geographics

D) Behavioristics

Answer: B) Demographics

Question: In the context of digital marketing, what does SEO stand for?

 

A) Social Engagement Optimization

B) Search Engine Optimization

C) Strategic Email Outreach

D) Sales Enablement Online

Answer: B) Search Engine Optimization.