SS1 Third Term Marketing Lesson Note and Scheme of Work
SS1 Third Term Marketing Lesson Note and Scheme of Work
Week 1: Marketing Mix Strategies
Lesson Note: In-depth exploration of the 4Ps – Product, Price, Place, and Promotion.
Scheme of Work: Discuss how businesses can optimize their marketing mix.
Activity: Develop marketing mix strategies for various products.
Week 2: Guerrilla Marketing
Lesson Note: Understanding unconventional and creative marketing tactics.
Scheme of Work: Explore the principles of guerrilla marketing.
Activity: Plan and execute a guerrilla marketing campaign.
Week 3: Crisis Management in Marketing
Lesson Note: The importance of crisis management in marketing.
Scheme of Work: Discuss strategies to handle marketing crises effectively.
Activity: Simulated crisis scenarios and crisis communication planning.
Week 4: Marketing in the Age of Influencers
Lesson Note: Explore influencer marketing and its impact on consumer behavior.
Scheme of Work: Discuss the role of influencers in modern marketing.
Activity: Identify and analyze successful influencer marketing campaigns.
Week 5: Cultural Sensitivity in Marketing
Lesson Note: Understanding cultural nuances and their importance in marketing.
Scheme of Work: Explore how cultural differences impact marketing strategies.
Activity: Group discussions on creating culturally sensitive campaigns.
Week 6: Green Marketing and Sustainability
Lesson Note: The role of marketing in promoting environmentally friendly practices.
Scheme of Work: Discuss sustainable marketing strategies.
Activity: Develop a green marketing campaign for a product.
Week 7: Emerging Trends in Marketing
Lesson Note: Explore the latest trends in marketing, including AI, AR, and VR.
Scheme of Work: Discuss how technology is reshaping the marketing landscape.
Activity: Research and present on a cutting-edge marketing trend.
Week 8: Marketing in the Service Industry
Lesson Note: Unique challenges and strategies for marketing services.
Scheme of Work: Discuss the intangibility and inseparability of services in marketing.
Activity: Case study analysis of successful service industry marketing.
Week 9: Personal Development in Marketing
Lesson Note: Importance of personal skills development for a successful marketing career.
Scheme of Work: Discuss communication, negotiation, and networking skills.
Activity: Conduct mock interviews and networking events.
Week 10: Marketing Plan Presentation
Lesson Note: Prepare students for presenting comprehensive marketing plans.
Scheme of Work: Provide guidance on effective presentation techniques.
Activity: Students present their semester-long marketing plans.
Week 11: Revision Week
Lesson Note: Review key concepts and prepare for examinations.
Scheme of Work: Conduct a comprehensive revision of all topics covered.
Activity: Group discussions, quizzes, and practice exams.
Week 12: Examination Week
Lesson Note: Conduct examinations covering all topics studied.
Scheme of Work: Assess students’ understanding and application of marketing concepts.
Activity: Written exams and practical assessments.
Week 13: School Dismissal Week
Lesson Note: Recap the term’s learnings and provide feedback.
Scheme of Work: Reflect on the term’s achievements and areas for improvement.
Activity: End-of-term reflection, distribute report cards, and dismiss students for the term.
