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Secondary School Lesson Notes and Scheme of Work

SS1 Third Term Marketing Lesson Note and Scheme of Work

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SS1 Third Term Marketing Lesson Note and Scheme of Work


SS1 Third Term Marketing Lesson Note and Scheme of Work


Week 1: Marketing Mix Strategies


Lesson Note: In-depth exploration of the 4Ps – Product, Price, Place, and Promotion.

Scheme of Work: Discuss how businesses can optimize their marketing mix.

Activity: Develop marketing mix strategies for various products.

Week 2: Guerrilla Marketing


Lesson Note: Understanding unconventional and creative marketing tactics.

Scheme of Work: Explore the principles of guerrilla marketing.

Activity: Plan and execute a guerrilla marketing campaign.

Week 3: Crisis Management in Marketing


Lesson Note: The importance of crisis management in marketing.

Scheme of Work: Discuss strategies to handle marketing crises effectively.

Activity: Simulated crisis scenarios and crisis communication planning.

Week 4: Marketing in the Age of Influencers


Lesson Note: Explore influencer marketing and its impact on consumer behavior.

Scheme of Work: Discuss the role of influencers in modern marketing.

Activity: Identify and analyze successful influencer marketing campaigns.

Week 5: Cultural Sensitivity in Marketing


Lesson Note: Understanding cultural nuances and their importance in marketing.

Scheme of Work: Explore how cultural differences impact marketing strategies.

Activity: Group discussions on creating culturally sensitive campaigns.

Week 6: Green Marketing and Sustainability


Lesson Note: The role of marketing in promoting environmentally friendly practices.

Scheme of Work: Discuss sustainable marketing strategies.

Activity: Develop a green marketing campaign for a product.

Week 7: Emerging Trends in Marketing


Lesson Note: Explore the latest trends in marketing, including AI, AR, and VR.

Scheme of Work: Discuss how technology is reshaping the marketing landscape.

Activity: Research and present on a cutting-edge marketing trend.

Week 8: Marketing in the Service Industry


Lesson Note: Unique challenges and strategies for marketing services.

Scheme of Work: Discuss the intangibility and inseparability of services in marketing.

Activity: Case study analysis of successful service industry marketing.

Week 9: Personal Development in Marketing


Lesson Note: Importance of personal skills development for a successful marketing career.

Scheme of Work: Discuss communication, negotiation, and networking skills.

Activity: Conduct mock interviews and networking events.

Week 10: Marketing Plan Presentation


Lesson Note: Prepare students for presenting comprehensive marketing plans.

Scheme of Work: Provide guidance on effective presentation techniques.

Activity: Students present their semester-long marketing plans.

Week 11: Revision Week


Lesson Note: Review key concepts and prepare for examinations.

Scheme of Work: Conduct a comprehensive revision of all topics covered.

Activity: Group discussions, quizzes, and practice exams.

Week 12: Examination Week


Lesson Note: Conduct examinations covering all topics studied.

Scheme of Work: Assess students’ understanding and application of marketing concepts.

Activity: Written exams and practical assessments.

Week 13: School Dismissal Week


Lesson Note: Recap the term’s learnings and provide feedback.

Scheme of Work: Reflect on the term’s achievements and areas for improvement.

Activity: End-of-term reflection, distribute report cards, and dismiss students for the term.

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