SS3 Second Term Marketing Past Questions And Answers
20 SS3 Second Term Marketing questions with options and answers:
Question: What is the marketing concept that focuses on creating value for customers to achieve organizational goals?
A. Product orientation
B. Sales orientation
C. Market orientation
D. Production orientation
Answer: C. Market orientation
Question: Which stage of the product life cycle is characterized by a slowing of total industry sales or product class revenue?
A. Introduction
B. Growth
C. Maturity
D. Decline
Answer: C. Maturity
Question: In the context of pricing strategies, what does dynamic pricing involve?
A. Setting the same price for all customers
B. Adjusting prices based on market demand and other external factors
C. Offering discounts for bulk purchases
D. Implementing a fixed pricing strategy
Answer: B. Adjusting prices based on market demand and other external factors
Question: What is the term for the unique blend of product, distribution, promotion, and pricing strategies designed to meet the needs of a specific target market?
A. Marketing mix
B. Product mix
C. Promotion mix
D. Distribution mix
Answer: A. Marketing mix
Question: Which element of the marketing mix involves the activities that communicate the merits of the product and persuade target customers to buy it?
A. Product
B. Price
C. Place
D. Promotion
Answer: D. Promotion
Question: What is the term for a pricing strategy that sets prices based on the production and marketing costs plus a desired profit margin?
A. Skimming pricing
B. Penetration pricing
C. Cost-plus pricing
D. Psychological pricing
Answer: C. Cost-plus pricing
Question: Which of the following is an example of a psychological pricing strategy?
A. Odd pricing (e.g., $9.99)
B. Cost-plus pricing
C. Penetration pricing
D. Dynamic pricing
Answer: A. Odd pricing (e.g., $9.99)
Question: What is the term for the network of organizations and activities involved in delivering a final product to consumers or industrial users?
A. Supply chain
B. Distribution network
C. Logistics system
D. Channel management
Answer: A. Supply chain
Question: Which type of product is typically purchased frequently with minimal effort and comparison shopping?
A. Convenience product
B. Shopping product
C. Specialty product
D. Unsought product
Answer: A. Convenience product
Question: In the context of the product life cycle, what is the primary focus during the introduction stage?
A. Maximizing profits
B. Building awareness and promoting the product
C. Expanding market share
D. Reducing production costs
Answer: B. Building awareness and promoting the product
Question: Which type of distribution strategy limits the number of intermediaries used to distribute a product?
A. Intensive distribution
B. Exclusive distribution
C. Selective distribution
D. Extensive distribution
Answer: B. Exclusive distribution
Question: What is the term for a pricing strategy where the initial price is set high to attract early adopters and then lowered to attract a larger market?
A. Skimming pricing
B. Penetration pricing
C. Psychological pricing
D. Variable pricing
Answer: A. Skimming pricing
Question: What does the acronym AIDA stand for in the context of advertising and promotion?
A. Awareness, Interest, Desire, Action
B. Attention, Insight, Decision, Achievement
C. Analysis, Innovation, Development, Application
D. Authority, Incentive, Delivery, Acknowledgment
Answer: A. Awareness, Interest, Desire, Action
Question: Which environmental factor refers to the set of values, perceptions, wants, and behaviors learned by a member of society from family and other important institutions?
A. Demographic factors
B. Cultural factors
C. Economic factors
D. Technological factors
Answer: B. Cultural factors
Question: What is the term for a group of brands that a company owns or markets?
A. Brand equity
B. Brand portfolio
C. Brand extension
D. Brand image
Answer: B. Brand portfolio
Question: Which type of product is typically purchased infrequently or requires significant effort in the decision-making process?
A. Convenience product
B. Shopping product
C. Specialty product
D. Unsought product
Answer: C. Specialty product
Question: What is the term for the process of selecting and managing the various advertising media for a campaign to achieve the desired promotional objectives?
A. Media planning
B. Message creation
C. Audience targeting
D. Advertising execution
Answer: A. Media planning
Question: Which stage of the buyer decision process involves evaluating two or more brands on criteria such as price, quality, and features?
A. Problem recognition
B. Information search
C. Evaluation of alternatives
D. Purchase decision
Answer: C. Evaluation of alternatives
Question: In the context of market research, what is a focus group?
A. A statistical method for data analysis
B. A one-on-one interview with a respondent
C. A small group discussion led by a moderator
D. A survey conducted through online platforms
Answer: C. A small group discussion led by a moderator
Question: What is the term for the process of observing, recording, and analyzing the actions of consumers during their shopping or buying process?
A. Survey research
B. Experimental research
C. Observational research
D. Case study research
Answer: C. Observational research.
