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Past Questions and Answers

WAEC Marketing Past Questions And Answers (Objective and Theory)

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WAEC Marketing Past Questions And Answers (Objective and Theory)

 

Section A: Marketing Questions

 

Question: What is the primary goal of market segmentation?

 

a) Increase product price

b) Expand target audience

c) Reduce product features

d) Decrease advertising efforts

Answer: b) Expand target audience

Question: Which of the following is a component of the marketing mix?

 

a) Productivity

b) Promotion

c) Procrastination

d) Proximity

Answer: b) Promotion

Question: What does SWOT analysis stand for in marketing?

 

a) Strengths, Weaknesses, Opportunities, Threats

b) Sales, Wages, Operations, Taxes

c) Strategies, Wins, Objectives, Targets

d) Subscriptions, Widgets, Outreach, Trends

Answer: a) Strengths, Weaknesses, Opportunities, Threats

Question: In the marketing funnel, what stage comes after consideration?

 

a) Awareness

b) Purchase

c) Loyalty

d) Advocacy

Answer: b) Purchase

Question: What is the purpose of A/B testing in marketing?

 

a) Analyzing Brochures

b) Assessing Budgets

c) Adapting Brands

d) Comparing Campaigns

Answer: d) Comparing Campaigns

Question: Which social media metric measures the number of times a post is shared?

 

a) Impressions

b) Reach

c) Engagement

d) Virality

Answer: d) Virality

Question: What is the 4 Ps of marketing?

 

a) Price, Place, Product, Promotion

b) Profit, People, Performance, Packaging

c) Planning, Positioning, Publicity, Placement

d) Preferences, Partnerships, Progress, Price

Answer: a) Price, Place, Product, Promotion

Question: What is the concept of positioning in marketing?

 

a) Setting product prices

b) Creating a unique image in consumers’ minds

c) Placing advertisements strategically

d) Predicting market trends

Answer: b) Creating a unique image in consumers’ minds

Question: Which marketing strategy involves setting a low initial price for a product to gain market share quickly?

 

a) Penetration pricing

b) Skimming pricing

c) Competitive pricing

d) Dynamic pricing

Answer: a) Penetration pricing

Question: What is the purpose of a call-to-action (CTA) in marketing?

 

a) Collecting testimonials

b) Creating tension

c) Encouraging a specific response

d) Capturing analytics

Answer: c) Encouraging a specific response

Question: What is the difference between marketing and advertising?

 

a) Marketing is broader and includes advertising

b) Advertising is broader and includes marketing

c) They are synonymous

d) Marketing is offline, advertising is online

Answer: a) Marketing is broader and includes advertising

Question: What is a unique selling proposition (USP) in marketing?

 

a) A special promotion tactic

b) A distinctive feature that differentiates a product

c) An unexpected sales surge

d) A universal sales protocol

Answer: b) A distinctive feature that differentiates a product

Question: What is guerrilla marketing?

 

a) Traditional marketing techniques

b) Large-scale corporate advertising

c) Unconventional and low-cost marketing tactics

d) Exclusive partnerships

Answer: c) Unconventional and low-cost marketing tactics

Question: What is the purpose of a marketing plan?

 

a) Setting financial goals

b) Identifying marketing opportunities and challenges

c) Developing product prototypes

d) Conducting competitor analysis

Answer: b) Identifying marketing opportunities and challenges

Question: What does ROI stand for in marketing?

 

a) Return on Investment

b) Revenue on Investment

c) Reach of Influence

d) Recognition of Impact

Answer: a) Return on Investment

Question: What role does emotional appeal play in advertising?

 

a) It provides statistical data

b) It fosters a connection with consumers’ emotions

c) It emphasizes product features

d) It compares prices with competitors

Answer: b) It fosters a connection with consumers’ emotions

Question: What is the purpose of market research in marketing?

 

a) Launching products quickly

b) Understanding customer needs and preferences

c) Increasing production costs

d) Reducing advertising expenditure

Answer: b) Understanding customer needs and preferences

Question: How does the buyer’s journey influence marketing strategies?

 

a) It determines the product price

b) It guides the creation of targeted content at each stage

c) It limits the use of social media

d) It focuses solely on post-purchase activities

Answer: b) It guides the creation of targeted content at each stage

Question: What is the significance of demographic segmentation in marketing?

 

a) Identifying potential customers based on age, gender, etc.

b) Determining competitors’ strategies

c) Exclusively targeting online platforms

d) Ignoring consumer preferences

Answer: a) Identifying potential customers based on age, gender, etc.

Question: How can businesses use influencer marketing effectively?

 

a) Selecting influencers randomly

b) Ignoring audience demographics

c) Aligning influencer values with the brand

d) Reducing influencer compensation

Answer: c) Aligning influencer values with the brand

 

Section B: Marketing Theory Questions

 

Question: Explain the concept of brand equity.

 

Answer: Brand equity refers to the perceived value and strength of a brand in the minds of consumers, influencing their choices and brand loyalty.

Question: Define target market segmentation and provide an example.

 

Answer: Target market segmentation involves dividing a broader market into smaller, defined segments based on specific characteristics. For example, a fitness company may target segments such as health enthusiasts, busy professionals, and seniors.

Question: Discuss the importance of customer relationship management (CRM) in marketing.

 

Answer: CRM is crucial for building and maintaining strong relationships with customers. It helps businesses understand customer needs, personalize interactions, and enhance overall customer satisfaction and loyalty.

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