SS2 First Term Marketing Lesson Note and Scheme of Work
SS2 First Term Marketing Lesson Note and Scheme of Work
Week 1: Introduction to Marketing
Overview of marketing concepts
Importance of marketing in business
Basic marketing terms and definitions
Classroom discussion on real-world marketing examples
Week 2: Marketing Environment
Understanding the marketing environment
Factors influencing marketing decisions
Analysis of macro and micro environments
Case studies on companies adapting to environmental changes
Week 3: Market Segmentation
Definition and importance of market segmentation
Types of market segmentation
Practical exercises on identifying target markets
Group projects to create market segmentation strategies
Week 4: Marketing Mix – Product
Introduction to the 4Ps of marketing
In-depth focus on the product element
Product life cycle analysis
Case studies on successful product strategies
Week 5: Marketing Mix – Price
Pricing strategies and tactics
Factors influencing pricing decisions
Pricing simulations and role-playing scenarios
Class debate on the impact of pricing on consumer behavior
Week 6: Marketing Mix – Place (Distribution)
Understanding distribution channels
Logistics and supply chain management
Field trip to a local business to observe distribution processes
Group project on optimizing distribution strategies
Week 7: Marketing Mix – Promotion
Various promotional tools and techniques
Integrated Marketing Communications (IMC)
Designing effective advertising campaigns
Guest lecture from a marketing professional
Week 8: Digital Marketing
Introduction to digital marketing
Social media marketing strategies
Search Engine Optimization (SEO) basics
Workshop on creating a digital marketing plan
Week 9: Branding and Brand Management
Significance of branding in marketing
Building and managing a brand
Brand equity and its impact on consumer behavior
Brand audit project
Week 10: Marketing Ethics and Social Responsibility
Ethical considerations in marketing
Corporate social responsibility (CSR)
Case studies on companies demonstrating ethical practices
Classroom discussions on ethical dilemmas in marketing
Week 11: Revision Week
Review of key concepts and topics
Q&A sessions for clarification
Group study sessions and peer teaching
Week 12: Examination Week
Written and practical exams
Individual and group assessments
Feedback and discussion on exam performance
Week 13: School Dismissal Week
Final class reflections and discussions
Distribution of course materials and resources
Farewell and encouragement for continuous learning
Note: This lesson plan is a guide, and adjustments may be made based on class dynamics, progress, and additional resources available.
