SS1 Second Term Marketing Lesson Note and Scheme of Work
SS1 Second Term Marketing Lesson Note and Scheme of Work
Week 1: Marketing Research Techniques
Lesson Note: Advanced market research techniques and tools.
Scheme of Work: Hands-on experience with data collection and analysis.
Activity: Conduct a comprehensive market research project.
Week 2: Branding and Positioning
Lesson Note: Explore the significance of branding and effective positioning.
Scheme of Work: Discuss strategies to build and manage strong brands.
Activity: Develop a branding strategy for a given product.
Week 3: Digital Marketing
Lesson Note: In-depth study of digital marketing channels and tactics.
Scheme of Work: Explore the role of SEO, social media, and email marketing.
Activity: Create a digital marketing campaign for a specific target audience.
Week 4: Marketing Ethics and Social Responsibility
Lesson Note: Understanding ethical considerations in marketing practices.
Scheme of Work: Discuss the role of businesses in social responsibility.
Activity: Debate on ethical dilemmas in marketing scenarios.
Week 5: Sales Management
Lesson Note: Introduction to sales management and strategies.
Scheme of Work: Explore the sales process, forecasting, and budgeting.
Activity: Simulated sales role-plays and analysis.
Week 6: International Market Entry Strategies
Lesson Note: Explore various strategies for entering international markets.
Scheme of Work: Discuss challenges and opportunities in global expansion.
Activity: Case study analysis of successful international market entries.
Week 7: Customer Relationship Management (CRM)
Lesson Note: Importance of CRM in building and maintaining customer relationships.
Scheme of Work: Explore CRM tools and strategies.
Activity: Create a CRM plan for a fictional business.
Week 8: Retail Marketing
Lesson Note: Understanding retail marketing strategies and trends.
Scheme of Work: Discuss the role of merchandising, layout, and customer experience.
Activity: Field trip to a local retail establishment for observation and analysis.
Week 9: Marketing Metrics and Analytics
Lesson Note: Introduction to key marketing metrics and analytics tools.
Scheme of Work: Discuss how data can inform marketing decision-making.
Activity: Analyze and interpret marketing analytics for a given case study.
Week 10: E-commerce and Online Marketplaces
Lesson Note: Explore the growth of e-commerce and online marketplaces.
Scheme of Work: Discuss the advantages and challenges of selling online.
Activity: Develop an e-commerce strategy for a chosen product.
Week 11: Revision Week
Lesson Note: Review key concepts and prepare for examinations.
Scheme of Work: Conduct a comprehensive revision of all topics covered.
Activity: Group discussions, quizzes, and practice exams.
Week 12: Examination Week
Lesson Note: Conduct examinations covering all topics studied.
Scheme of Work: Assess students’ understanding and application of marketing concepts.
Activity: Written exams and practical assessments.
Week 13: School Dismissal Week
Lesson Note: Recap the term’s learnings and provide feedback.
Scheme of Work: Reflect on the term’s achievements and areas for improvement.
Activity: End-of-term reflection, distribute report cards, and dismiss students for the term.
