NABTEB Marketing Past Questions And Answers (Objective and Theory)

 

Section A: Marketing Questions

 

Question: What is the purpose of a marketing funnel, and what are its typical stages?

 

a) Guiding customers through the purchasing process; Awareness, Consideration, Purchase, Loyalty, Advocacy

b) Filtering irrelevant customers; Filter, Target, Engage, Convert, Retain

c) Increasing advertising costs; Impressions, Clicks, Conversions, Retention, Profit

d) Measuring market saturation; Awareness, Saturation, Decline, Revitalization, Expansion

Answer: a) Guiding customers through the purchasing process; Awareness, Consideration, Purchase, Loyalty, Advocacy

Question: How does behavioral segmentation differ from demographic segmentation in marketing?

 

a) Demographic segmentation focuses on behavior; Behavioral segmentation focuses on demographics

b) Behavioral segmentation considers consumer attitudes; Demographic segmentation looks at age, gender, etc.

c) Both are identical concepts

d) Demographic segmentation is obsolete; Behavioral segmentation is modern

Answer: b) Behavioral segmentation considers consumer attitudes; Demographic segmentation looks at age, gender, etc.

Question: What is the role of public relations in marketing?

 

a) Increasing product prices

b) Managing relationships with the media and the public

c) Reducing promotional efforts

d) Avoiding customer feedback

Answer: b) Managing relationships with the media and the public

Question: How can businesses use storytelling in their marketing strategy?

 

a) By eliminating emotional elements

b) By focusing only on product features

c) By creating a narrative that resonates with the audience

d) By avoiding customer testimonials

Answer: c) By creating a narrative that resonates with the audience

Question: What is the significance of customer retention in marketing?

 

a) Customer retention is irrelevant

b) It is a one-time activity

c) It leads to long-term profitability and brand loyalty

d) It only applies to large corporations

Answer: c) It leads to long-term profitability and brand loyalty

 

Section B: Marketing Theory Questions (Continued)

 

Question: Discuss the concept of the product life cycle and its implications for marketing.

 

Answer: The product life cycle represents the stages a product goes through – introduction, growth, maturity, and decline. Marketers must adapt strategies accordingly, focusing on different aspects like promotion, pricing, and distribution at each stage.

 

Question: Explain the concept of the marketing mix and its four components.

 

Answer: The marketing mix comprises Product, Price, Place, and Promotion. It is a set of strategic elements that businesses combine to meet their marketing objectives and address customer needs effectively.

Question: How does market research contribute to the success of a marketing campaign?

 

Answer: Market research provides valuable insights into customer preferences, behavior, and market trends. This information enables marketers to make informed decisions, tailor campaigns to target audiences, and maximize campaign effectiveness.

Question: Elaborate on the role of social media in modern marketing strategies.

 

Answer: Social media plays a pivotal role in marketing by providing platforms for brand promotion, customer engagement, and targeted advertising. It facilitates real-time communication, builds brand awareness, and allows businesses to connect with their audience on a personal level.

Question: What are the key challenges businesses may face in international marketing?

 

Answer: Challenges in international marketing include cultural differences, legal and regulatory complexities, varying economic conditions, and the need to adapt marketing strategies to diverse consumer behaviors and preferences in different countries.