SS1 First Term Marketing Lesson Note and Scheme of Work
SS1 First Term Marketing Lesson Note and Scheme of Work
Week 1: Introduction to Marketing
Lesson Note: Understanding the basics of marketing, definition, and its importance.
Scheme of Work: Introduce students to key marketing concepts and theories.
Activity: Group discussion on real-world examples of successful marketing strategies.
Week 2: Marketing Environment
Lesson Note: Explore the marketing environment, including internal and external factors.
Scheme of Work: Discuss how the business environment influences marketing decisions.
Activity: Case study on how external factors impact marketing in a specific industry.
Week 3: Market Research
Lesson Note: Importance of market research and various research methods.
Scheme of Work: Practical exercises on conducting market research.
Activity: Students conduct a small-scale market research project.
Week 4: Consumer Behavior
Lesson Note: Understanding consumer behavior and its role in marketing.
Scheme of Work: Explore psychological and sociological factors influencing consumer choices.
Activity: Role-playing scenarios to analyze different consumer behaviors.
Week 5: Product and Pricing Strategies
Lesson Note: Introduction to product development and pricing strategies.
Scheme of Work: Discuss various pricing models and product positioning.
Activity: Develop a product and create a pricing strategy for a simulated market.
Week 6: Distribution Channels
Lesson Note: Explore distribution channels and logistics in marketing.
Scheme of Work: Discuss the role of intermediaries in product distribution.
Activity: Field trip to a local business to observe distribution processes.
Week 7: Promotion Mix
Lesson Note: Understanding the elements of the promotion mix.
Scheme of Work: Explore advertising, sales promotion, personal selling, and public relations.
Activity: Create a promotional campaign for a fictional product.
Week 8: Marketing Planning and Implementation
Lesson Note: Importance of marketing planning and execution.
Scheme of Work: Discuss the marketing planning process and its components.
Activity: Develop a marketing plan for a chosen product or service.
Week 9: Social Media Marketing
Lesson Note: Introduction to social media marketing strategies.
Scheme of Work: Discuss the impact of social media on modern marketing.
Activity: Students create a social media marketing campaign for a specific audience.
Week 10: International Marketing
Lesson Note: Explore the basics of international marketing.
Scheme of Work: Discuss challenges and opportunities in the global market.
Activity: Analyze successful international marketing campaigns.
Week 11: Revision Week
Lesson Note: Review key concepts and prepare for examinations.
Scheme of Work: Conduct a comprehensive revision of all topics covered.
Activity: Group discussions, quizzes, and practice exams.
Week 12: Examination Week
Lesson Note: Conduct examinations covering all topics studied.
Scheme of Work: Assess students’ understanding and application of marketing concepts.
Activity: Written exams and practical assessments.
Week 13: School Dismissal Week
Lesson Note: Recap the term’s learnings and provide feedback.
Scheme of Work: Reflect on the term’s achievements and areas for improvement.
Activity: End-of-term reflection, distribute report cards, and dismiss students for the term.
