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Secondary School Lesson Notes and Scheme of Work

SS1 First Term Marketing Lesson Note and Scheme of Work

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SS1 First Term Marketing Lesson Note and Scheme of Work


SS1 First Term Marketing Lesson Note and Scheme of Work


Week 1: Introduction to Marketing


Lesson Note: Understanding the basics of marketing, definition, and its importance.

Scheme of Work: Introduce students to key marketing concepts and theories.

Activity: Group discussion on real-world examples of successful marketing strategies.

Week 2: Marketing Environment


Lesson Note: Explore the marketing environment, including internal and external factors.

Scheme of Work: Discuss how the business environment influences marketing decisions.

Activity: Case study on how external factors impact marketing in a specific industry.

Week 3: Market Research


Lesson Note: Importance of market research and various research methods.

Scheme of Work: Practical exercises on conducting market research.

Activity: Students conduct a small-scale market research project.

Week 4: Consumer Behavior


Lesson Note: Understanding consumer behavior and its role in marketing.

Scheme of Work: Explore psychological and sociological factors influencing consumer choices.

Activity: Role-playing scenarios to analyze different consumer behaviors.

Week 5: Product and Pricing Strategies


Lesson Note: Introduction to product development and pricing strategies.

Scheme of Work: Discuss various pricing models and product positioning.

Activity: Develop a product and create a pricing strategy for a simulated market.

Week 6: Distribution Channels


Lesson Note: Explore distribution channels and logistics in marketing.

Scheme of Work: Discuss the role of intermediaries in product distribution.

Activity: Field trip to a local business to observe distribution processes.

Week 7: Promotion Mix


Lesson Note: Understanding the elements of the promotion mix.

Scheme of Work: Explore advertising, sales promotion, personal selling, and public relations.

Activity: Create a promotional campaign for a fictional product.

Week 8: Marketing Planning and Implementation


Lesson Note: Importance of marketing planning and execution.

Scheme of Work: Discuss the marketing planning process and its components.

Activity: Develop a marketing plan for a chosen product or service.

Week 9: Social Media Marketing


Lesson Note: Introduction to social media marketing strategies.

Scheme of Work: Discuss the impact of social media on modern marketing.

Activity: Students create a social media marketing campaign for a specific audience.

Week 10: International Marketing


Lesson Note: Explore the basics of international marketing.

Scheme of Work: Discuss challenges and opportunities in the global market.

Activity: Analyze successful international marketing campaigns.

Week 11: Revision Week


Lesson Note: Review key concepts and prepare for examinations.

Scheme of Work: Conduct a comprehensive revision of all topics covered.

Activity: Group discussions, quizzes, and practice exams.

Week 12: Examination Week


Lesson Note: Conduct examinations covering all topics studied.

Scheme of Work: Assess students’ understanding and application of marketing concepts.

Activity: Written exams and practical assessments.

Week 13: School Dismissal Week


Lesson Note: Recap the term’s learnings and provide feedback.

Scheme of Work: Reflect on the term’s achievements and areas for improvement.

Activity: End-of-term reflection, distribute report cards, and dismiss students for the term.

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