SS3 Third Term Marketing Past Questions And Answers

 

Here are 20 SS3 Third Term Marketing questions with options and answers:

 

Question: What is the term for a marketing strategy that focuses on retaining and growing existing customers through ongoing relationship management?

 

A. Customer acquisition

B. Market segmentation

C. Customer relationship management (CRM)

D. Market positioning

Answer: C. Customer relationship management (CRM)

Question: In the context of product development, what does the term “prototype” refer to?

 

A. The final version of a product ready for market launch

B. A preliminary model or version of a product

C. The product design document

D. The marketing plan for a new product

Answer: B. A preliminary model or version of a product

Question: Which type of innovation involves enhancing or modifying existing products and services?

 

A. Disruptive innovation

B. Radical innovation

C. Incremental innovation

D. Breakthrough innovation

Answer: C. Incremental innovation

Question: What is the term for the process of reducing the number of product lines offered by a company?

 

A. Diversification

B. Market segmentation

C. Product consolidation

D. Brand extension

Answer: C. Product consolidation

Question: Which factor is often considered in the external macroenvironmental analysis of marketing?

 

A. Employee satisfaction

B. Technological trends

C. Internal processes

D. Production efficiency

Answer: B. Technological trends

Question: What does the acronym SMART stand for in the context of setting marketing objectives?

 

A. Specific, Measurable, Achievable, Relevant, Time-bound

B. Strategic, Marketable, Adaptive, Resourceful, Targeted

C. Sales, Marketing, Analysis, Results, Tactics

D. Sustainability, Motivation, Awareness, Responsiveness, Tenacity

Answer: A. Specific, Measurable, Achievable, Relevant, Time-bound

Question: In the context of distribution channels, what is a “wholesaler”?

 

A. An intermediary that sells products directly to consumers

B. An intermediary that purchases products in bulk from manufacturers and sells them to retailers

C. An online marketplace for various products

D. A retailer specializing in luxury goods

Answer: B. An intermediary that purchases products in bulk from manufacturers and sells them to retailers

Question: Which stage of the new product development process involves testing a new product with a group of potential consumers to gather feedback?

 

A. Idea generation

B. Product development

C. Market testing

D. Commercialization

Answer: C. Market testing

Question: What is the term for the process of designing and maintaining a favorable public image of a company or brand?

 

A. Advertising

B. Public relations

C. Sales promotion

D. Personal selling

Answer: B. Public relations

Question: Which pricing strategy involves setting a price that covers variable costs but may not fully cover fixed costs?

 

A. Penetration pricing

B. Skimming pricing

C. Cost-plus pricing

D. Competitive pricing

Answer: C. Cost-plus pricing

Question: What is the term for a strategy that seeks to increase sales of existing products to current customers or to new customers in the current target market?

 

A. Market penetration

B. Market development

C. Product development

D. Diversification

Answer: A. Market penetration

Question: In the context of advertising, what is the purpose of a call-to-action (CTA)?

 

A. To provide information about the company’s history

B. To create brand awareness

C. To prompt an immediate response or action from the audience

D. To showcase product features

Answer: C. To prompt an immediate response or action from the audience

Question: Which of the following is a characteristic of a push marketing strategy?

 

A. Focusing on creating consumer demand

B. Utilizing mass media advertising

C. Building relationships with intermediaries

D. Emphasizing direct interaction with end consumers

Answer: C. Building relationships with intermediaries

Question: What is the term for a group of individuals or organizations that have an interest in the success of a particular business and can influence or be influenced by its activities?

 

A. Stakeholders

B. Shareholders

C. Competitors

D. Consumers

Answer: A. Stakeholders

Question: Which stage of the buyer decision process involves the consumer taking the final step to purchase the product?

 

A. Problem recognition

B. Information search

C. Evaluation of alternatives

D. Purchase decision

Answer: D. Purchase decision

Question: What is the term for a marketing strategy that focuses on reaching a specific, narrowly defined market segment with a tailored marketing mix?

 

A. Mass marketing

B. Undifferentiated marketing

C. Concentrated marketing

D. Differentiated marketing

Answer: C. Concentrated marketing

Question: Which of the following is an example of a guerrilla marketing tactic?

 

A. Traditional TV commercial

B. Billboard advertisement

C. Flash mob promotion in a public space

D. Magazine print ad

Answer: C. Flash mob promotion in a public space

Question: What is the term for the set of all products and items a particular seller offers for sale?

 

A. Product line

B. Product mix

C. Product assortment

D. Product variety

Answer: B. Product mix

Question: In the context of marketing metrics, what does ROI stand for?

 

A. Return on Investment

B. Rate of Interest

C. Return on Income

D. Revenue Over Inflation

Answer: A. Return on Investment

Question: Which element of the marketing mix involves decisions about where to make the product available and how to get it there?

 

A. Product

B. Price

C. Place

D. Promotion

Answer: C. Place.