SS3 First Term Marketing Past Questions And Answers
Here are 20 SS3 (Senior Secondary 3) First Term Marketing questions with options and answers:
Question: What is the primary purpose of marketing?
A. Profit maximization
B. Customer satisfaction
C. Employee engagement
D. Cost reduction
Answer: B. Customer satisfaction
Question: Which of the following is NOT a component of the marketing mix?
A. Product
B. Promotion
C. Pricing
D. Production
Answer: D. Production
Question: What is the term for the set of interdependent organizations that help make a product or service available for use or consumption by the consumer or business user?
A. Market segment
B. Distribution channel
C. Marketing strategy
D. Brand positioning
Answer: B. Distribution channel
Question: The process of dividing a market into distinct groups of buyers with different needs, characteristics, or behavior is known as:
A. Target marketing
B. Market segmentation
C. Product differentiation
D. Market positioning
Answer: B. Market segmentation
Question: What is the term for the unique set of brand associations that represent what a brand stands for and promises to deliver to customers?
A. Brand equity
B. Brand loyalty
C. Brand personality
D. Brand image
Answer: D. Brand image
Question: Which pricing strategy involves setting a high initial price to capitalize on the willingness of early adopters to pay more?
A. Penetration pricing
B. Skimming pricing
C. Discount pricing
D. Cost-plus pricing
Answer: B. Skimming pricing
Question: What is the term for the process of planning, collecting, and analyzing data relevant to marketing decision-making?
A. Market research
B. Product development
C. Sales forecasting
D. Advertising
Answer: A. Market research
Question: In the context of the product life cycle, what stage is characterized by rapid market acceptance and increasing profits?
A. Introduction
B. Growth
C. Maturity
D. Decline
Answer: B. Growth
Question: Which promotional mix element involves non-personal communication from an identified sponsor?
A. Advertising
B. Personal selling
C. Public relations
D. Sales promotion
Answer: A. Advertising
Question: What is the term for the overall process of creating, pricing, distributing, and promoting products to satisfy customer needs?
A. Sales management
B. Marketing mix
C. Product development
D. Market orientation
Answer: B. Marketing mix
Question: Which of the following is an example of a demographic segmentation variable?
A. Lifestyle
B. Psychographics
C. Age
D. Personality
Answer: C. Age
Question: What does SWOT analysis stand for in marketing?
A. Strengths, Weaknesses, Opportunities, Threats
B. Sales, Workforce, Objectives, Tactics
C. Strategic, Worldwide, Operations, Trends
D. Sustainability, Wealth, Organization, Technology
Answer: A. Strengths, Weaknesses, Opportunities, Threats
Question: Which type of product is typically high-priced, often one-of-a-kind items that are not frequently purchased?
A. Convenience product
B. Shopping product
C. Specialty product
D. Unsought product
Answer: C. Specialty product
Question: What is the term for the set of all actual and potential buyers who have sufficient interest in, income for, and access to a product?
A. Market share
B. Target market
C. Market segment
D. Market positioning
Answer: B. Target market
Question: Which stage of the product life cycle is characterized by a rapid decline in sales and profits?
A. Introduction
B. Growth
C. Maturity
D. Decline
Answer: D. Decline
Question: What is the term for a written document composed of an analysis of the current marketing situation, opportunities, and threats for the firm, marketing objectives, and strategy specified in terms of the four Ps?
A. Marketing plan
B. Business plan
C. Strategic plan
D. Operational plan
Answer: A. Marketing plan
Question: Which of the following is a factor considered in the external macroenvironmental analysis of marketing?
A. Employee morale
B. Political trends
C. Internal processes
D. Production costs
Answer: B. Political trends
Question: What is the term for a pricing strategy where a company sets a low initial price to penetrate the market quickly and deeply?
A. Skimming pricing
B. Penetration pricing
C. Premium pricing
D. Cost-plus pricing
Answer: B. Penetration pricing
Question: In the context of the marketing mix, what does “promotion” involve?
A. Determining the product price
B. Creating and maintaining favorable public relations
C. Making the product available to customers
D. Communicating information about the product to the target market
Answer: D. Communicating information about the product to the target market
Question: Which type of distribution strategy involves using all available outlets to distribute a product?
A. Intensive distribution
B. Exclusive distribution
C. Selective distribution
D. Extensive distribution
Answer: A. Intensive distribution.
