SS2 Third Term Marketing Lesson Note and Scheme of Work
SS2 Third Term Marketing Lesson Note and Scheme of Work
Week 1: Marketing Communication
Overview of marketing communication
Advertising strategies and channels
Creating effective promotional messages
Practical exercises in designing advertisements
Week 2: Sales and Personal Selling
Importance of personal selling
Sales techniques and skills
Sales presentations and negotiations
Role-playing scenarios for sales interactions
Week 3: Public Relations
Understanding public relations
Media relations and press releases
Crisis communication management
Group project on creating a public relations campaign
Week 4: Event Marketing
Planning and executing successful events
Event sponsorship and partnerships
Case studies on impactful event marketing
Organizing a small-scale marketing event
Week 5: Marketing in the Hospitality Industry
Marketing strategies for hotels and restaurants
Customer experience in the hospitality sector
Online reviews and reputation management
Guest lecture from a hospitality marketing professional
Week 6: Franchise Marketing
Introduction to franchise marketing
Franchise development and expansion
Case studies on successful franchise marketing
Group project: Developing a franchise marketing plan
Week 7: Influencer Marketing
Role of influencers in modern marketing
Identifying and collaborating with influencers
Measuring the impact of influencer marketing
Workshop on creating an influencer marketing strategy
Week 8: Marketing Technology Trends
Emerging technologies in marketing
Artificial Intelligence (AI) in marketing
Virtual and Augmented Reality (VR/AR) applications
Hands-on experience with marketing technology tools
Week 9: Entrepreneurial Marketing
Marketing strategies for startups
Bootstrapping and guerrilla marketing
Pitching and presenting ideas to investors
Group project: Creating a marketing plan for a fictional startup
Week 10: Cross-Cultural Marketing
Marketing in diverse cultural contexts
Adapting marketing strategies for different cultures
Case studies on successful cross-cultural campaigns
Group presentation on marketing in a specific cultural setting
Week 11: Revision Week
Review of key concepts and topics
Q&A sessions for clarification
Group study sessions and peer teaching
Week 12: Examination Week
Written and practical exams
Individual and group assessments
Feedback and discussion on exam performance
Week 13: School Dismissal Week
Final class reflections and discussions
Distribution of course materials and resources
Farewell and encouragement for continuous learning.
