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Secondary School Lesson Notes and Scheme of Work

SS2 Third Term Marketing Lesson Note and Scheme of Work

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SS2 Third Term Marketing Lesson Note and Scheme of Work


SS2 Third Term Marketing Lesson Note and Scheme of Work


Week 1: Marketing Communication


Overview of marketing communication

Advertising strategies and channels

Creating effective promotional messages

Practical exercises in designing advertisements

Week 2: Sales and Personal Selling


Importance of personal selling

Sales techniques and skills

Sales presentations and negotiations

Role-playing scenarios for sales interactions

Week 3: Public Relations


Understanding public relations

Media relations and press releases

Crisis communication management

Group project on creating a public relations campaign

Week 4: Event Marketing


Planning and executing successful events

Event sponsorship and partnerships

Case studies on impactful event marketing

Organizing a small-scale marketing event

Week 5: Marketing in the Hospitality Industry


Marketing strategies for hotels and restaurants

Customer experience in the hospitality sector

Online reviews and reputation management

Guest lecture from a hospitality marketing professional

Week 6: Franchise Marketing


Introduction to franchise marketing

Franchise development and expansion

Case studies on successful franchise marketing

Group project: Developing a franchise marketing plan

Week 7: Influencer Marketing


Role of influencers in modern marketing

Identifying and collaborating with influencers

Measuring the impact of influencer marketing

Workshop on creating an influencer marketing strategy

Week 8: Marketing Technology Trends


Emerging technologies in marketing

Artificial Intelligence (AI) in marketing

Virtual and Augmented Reality (VR/AR) applications

Hands-on experience with marketing technology tools

Week 9: Entrepreneurial Marketing


Marketing strategies for startups

Bootstrapping and guerrilla marketing

Pitching and presenting ideas to investors

Group project: Creating a marketing plan for a fictional startup

Week 10: Cross-Cultural Marketing


Marketing in diverse cultural contexts

Adapting marketing strategies for different cultures

Case studies on successful cross-cultural campaigns

Group presentation on marketing in a specific cultural setting

Week 11: Revision Week


Review of key concepts and topics

Q&A sessions for clarification

Group study sessions and peer teaching

Week 12: Examination Week


Written and practical exams

Individual and group assessments

Feedback and discussion on exam performance

Week 13: School Dismissal Week


Final class reflections and discussions

Distribution of course materials and resources

Farewell and encouragement for continuous learning.

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