SS2 First Term Marketing Past Questions And Answers

 

SS2 First Term Marketing questions with options and answers:

 

Question: What is the primary goal of marketing?

 

A) Profit maximization

B) Customer satisfaction

C) Cost reduction

D) Employee motivation

Answer: B) Customer satisfaction

Question: Which of the following is a component of the marketing mix?

 

A) Programming

B) Packaging

C) Planning

D) Printing

Answer: B) Packaging

Question: What is the process of dividing a market into distinct groups of buyers with different needs and characteristics called?

 

A) Market segmentation

B) Product positioning

C) Branding

D) Market penetration

Answer: A) Market segmentation

Question: Which of the following is an example of a tangible product?

 

A) Insurance

B) Consulting service

C) Smartphone

D) Software

Answer: C) Smartphone

Question: What is the term for the unique blend of product features designed to meet the needs of a specific target market?

 

A) Product differentiation

B) Market segmentation

C) Price elasticity

D) Distribution channel

Answer: A) Product differentiation

Question: In marketing, SWOT analysis involves the evaluation of:

 

A) Social trends, weaknesses, opportunities, and threats

B) Strengths, weaknesses, opportunities, and threats

C) Sales, wages, operations, and taxes

D) Strategy, work, organization, and teamwork

Answer: B) Strengths, weaknesses, opportunities, and threats

Question: What is the term for the set of tools and tactics a company uses to promote its products or services to a target market?

 

A) Distribution

B) Advertising

C) Pricing

D) Production

Answer: B) Advertising

Question: Which stage of the product life cycle is characterized by rapid market acceptance and increasing sales?

 

A) Introduction

B) Growth

C) Maturity

D) Decline

Answer: B) Growth

Question: What is the pricing strategy that involves setting a low initial price to attract customers and gain market share quickly?

 

A) Skimming pricing

B) Penetration pricing

C) Premium pricing

D) Psychological pricing

Answer: B) Penetration pricing

Question: Which environmental factor refers to the demographic, economic, natural, technological, political, and cultural forces that affect marketing decisions?

 

A) Competitive factors

B) Social and cultural factors

C) Economic factors

D) Legal factors

Answer: B) Social and cultural factors

Question: What is the term for a marketing intermediary that sells to the final consumer?

 

A) Wholesaler

B) Retailer

C) Distributor

D) Agent

Answer: B) Retailer

Question: Which of the following is an example of a direct distribution channel?

 

A) Manufacturer → Wholesaler → Retailer → Consumer

B) Manufacturer → Consumer

C) Manufacturer → Agent → Consumer

D) Manufacturer → Distributor → Consumer

Answer: B) Manufacturer → Consumer

Question: What is the term for the set of interdependent organizations involved in the process of making a product or service available for use or consumption?

 

A) Supply chain

B) Distribution channel

C) Marketing mix

D) Brand equity

Answer: A) Supply chain

Question: Which promotional mix element involves non-personal communication through media such as television, radio, or print advertising?

 

A) Public relations

B) Personal selling

C) Advertising

D) Sales promotion

Answer: C) Advertising

Question: What is the term for the degree to which a product or service meets the customer’s needs or requirements?

 

A) Quality

B) Brand equity

C) Price elasticity

D) Market share

Answer: A) Quality

Question: Which type of market research involves gathering new data to address a specific problem or issue?

 

A) Exploratory research

B) Descriptive research

C) Causal research

D) Experimental research

Answer: A) Exploratory research

Question: What is the term for the set of benefits a customer expects from a good or service?

 

A) Features

B) Attributes

C) Value proposition

D) Specifications

Answer: C) Value proposition

Question: What type of buying decision involves a high level of involvement, significant differences between brands, and the need for information?

 

A) Routine decision

B) Limited decision

C) Complex decision

D) Impulse decision

Answer: C) Complex decision

Question: What is the term for a pricing strategy where the price is set just below a whole number, such as $9.99 instead of $10.00?

 

A) Skimming pricing

B) Odd-even pricing

C) Psychological pricing

D) Premium pricing

Answer: B) Odd-even pricing

Question: In the context of marketing ethics, what principle suggests that marketers should follow ethical guidelines and do no harm?

 

A) Utilitarianism

B) Cultural relativism

C) Social responsibility

D) Do-no-harm principle

Answer: D) Do-no-harm principle.