SS1 Second Term Marketing Past Questions And Answers
SS1 Second Term Marketing Questions with options and answers:
What is market research, and why is it important in marketing?
a) Sales forecasting
b) Collecting and analyzing information about the market
c) Product pricing
d) Employee training
Answer: b) Collecting and analyzing information about the market
What is the difference between a product and a service in marketing?
a) Product is tangible, service is intangible
b) Product is intangible, service is tangible
c) Both are intangible
d) Both are tangible
Answer: a) Product is tangible, service is intangible
What role does packaging play in the marketing of a product?
a) Enhancing product quality
b) Reducing production costs
c) Creating brand awareness
d) Improving distribution channels
Answer: c) Creating brand awareness
Define the term “marketing mix” and identify its four main components.
a) Product, price, place, and promotion
b) Planning, production, pricing, and promotion
c) Promotion, positioning, pricing, and people
d) Place, profit, people, and public relations
Answer: a) Product, price, place, and promotion
What is a marketing strategy, and why is it essential for businesses?
a) Setting financial goals
b) Long-term plan outlining how a company will achieve its marketing objectives
c) Employee recruitment
d) Short-term promotional activities
Answer: b) Long-term plan outlining how a company will achieve its marketing objectives
Explain the concept of customer relationship management (CRM) in marketing.
a) Managing financial transactions
b) Building and maintaining strong relationships with customers
c) Employee scheduling
d) Determining product prices
Answer: b) Building and maintaining strong relationships with customers
What is the purpose of market positioning in the marketing strategy?
a) Identifying target markets
b) Creating a unique and favorable image of a product or brand
c) Employee training
d) Setting production targets
Answer: b) Creating a unique and favorable image of a product or brand
What is the significance of ethical considerations in marketing?
a) Reducing production costs
b) Maintaining legal compliance
c) Ignoring customer needs
d) Setting employee salaries
Answer: b) Maintaining legal compliance
Explain the term “brand loyalty” and its importance in marketing.
a) Customer commitment to a particular brand
b) Frequent change of product preferences
c) Product differentiation
d) Employee turnover rate
Answer: a) Customer commitment to a particular brand
Define the term “market share” and explain its relevance to businesses.
a) Percentage of the total market that a company controls
b) Total revenue of a company
c) Employee productivity rate
d) Production efficiency
Answer: a) Percentage of the total market that a company controls
What is the purpose of a marketing budget, and how does it contribute to planning?
a) Financial statement for the entire company
b) Allocating resources for marketing activities
c) Employee recruitment
d) Setting production targets
Answer: b) Allocating resources for marketing activities
Explain the concept of the product development stage in the product life cycle.
a) Introducing a new product to the market
b) Managing production costs
c) Employee training
d) Maximizing profits
Answer: a) Introducing a new product to the market
What is the role of digital marketing in the modern business environment?
a) Traditional marketing methods
b) Utilizing online channels to reach and engage with customers
c) Employee scheduling
d) Product pricing strategy
Answer: b) Utilizing online channels to reach and engage with customers
Explain the concept of market segmentation and provide an example.
a) Dividing the market into smaller groups based on similar characteristics
b) Employee turnover rate
c) Setting product prices
d) Ignoring customer preferences
Answer: a) Dividing the market into smaller groups based on similar characteristics
What is the purpose of a sales promotion, and how does it differ from advertising?
a) Long-term communication to build brand awareness
b) Short-term incentive to boost sales
c) Employee training
d) Setting production targets
Answer: b) Short-term incentive to boost sales
Define the term “consumer behavior” and explain its relevance to marketing strategies.
a) Understanding how individuals make purchasing decisions
b) Setting product prices
c) Employee turnover rate
d) Ignoring market trends
Answer: a) Understanding how individuals make purchasing decisions
What is the role of public relations in managing a company’s reputation?
a) Setting product prices
b) Building and maintaining a positive image for the company
c) Employee training
d) Determining distribution channels
Answer: b) Building and maintaining a positive image for the company
Explain the concept of a marketing channel and provide an example.
a) Facilitating the movement of goods from producer to consumer
b) Employee recruitment
c) Setting product prices
d) Ignoring market trends
Answer: a) Facilitating the movement of goods from producer to consumer
What is the purpose of a feedback mechanism in marketing, and how does it benefit businesses?
a) Employee scheduling
b) Collecting customer opinions to improve products and services
c) Setting production targets
d) Ignoring customer preferences
Answer: b) Collecting customer opinions to improve products and services
Explain the concept of integrated marketing communications (IMC) and its advantages.
a) Coordinating various promotional elements for a unified message
b) Employee turnover rate
c) Setting product prices
d) Ignoring market trends
Answer: a) Coordinating various promotional elements for a unified message.
